Elevate Your Travel Brand with Winter 2024/25 Video Content

If you’re in the travel industry and haven’t started planning your winter video content yet—you’re already missing out on major opportunities!

With the 2024/25 winter season here, travel brands need a thoughtful content strategy. This season offers rare chances, like the once-in-a-decade solar maximum and record-breaking tourism expectations in Northern Scandinavia. Now is the time to create meaningful content that resonates.

I. Video, video, video...

95% of video information is retained by viewers compared to just 10% from text. In a world of shrinking attention spans, video is essential for engaging your audience.

Here are ideas for travel brands to connect with their audience:

II. Sustainability Content

Why? Sustainability is now a major decision factor for travellers. Many base their choices on a brand’s environmental impact.

How? Show transparency—give visual proof of your brand’s efforts, like eco-lodges or educating visitors on responsible travel. Crucial and aligned with global trends and traveller values.